In December, NOAH participated in the MaRS Climate Impact 2025 Conference and the subsequent MaRS / Tailwind Futures Adaptation & Resilience Innovation Playbook.
Here are some key findings:
Executive Summary
Canada is already spending billions of dollars each year reacting to climate damage, yet the systems, markets, and technologies required to anticipate, price, and reduce physical climate risk remain underdeveloped. The MaRS / Tailwind Futures Canadian Adaptation and Resilience Innovation Playbook confirms what NOAH sees daily in the field: adaptation demand is real, growing, and costly, but poorly structured, reactive, and misaligned with innovation supply.
NOAH exists precisely to close this gap.